Finding his voice

So I have read online and heard from other mom's that this is "normal". This is what Caleb does at least 5 times a day for 10-20mins at a time.

So far he has screamed at a restaurant, at the grocery store, while interviewing someone for daycare and while over at a friend's house for dinner. He's happy...but man is it loud!! People stare and despite how many times I say "NO!", he just looks at me, smiles and keeps on screaming.

I love him to pieces, but this is one of those not so adorable things.